General Mills reduces sugar!

We’re excited to share some great news for cereal lovers.  General Mills announced a commitment to further reduce sugar in cereals advertised to kids under 12 to single digit grams of sugar per serving. The company has already been reducing sugar in cereals while increasing key nutrients, such as calcium and vitamin D, and providing whole grains.


Did you know that ready-to-eat cereal eaters consume less fat, less cholesterol and more fiber than non-cereal eaters? Cereals also deliver important vitamins, minerals and other essential nutrients, making cereal a top source of key nutrients in children’s diets.

Other cereal benefits:

Ready-to-eat cereals, including presweetened cereals, account for only 5% of sugar in children’s diets.
Ready-to-eat cereal is the No. 1 source of whole grains in a child’s diet today.
More frequent cereal eaters tend to have healthier body weights and lower Body Mass Index measures.

Studies also demonstrate the benefits of eating breakfast. A 1998 study showed that children who eat breakfast tend to perform better at school. Compared to children who skip breakfast, children who eat breakfast score higher on tests, are less likely to miss class or be tardy, have fewer reported discipline problems, and make fewer trips to the office.
For more information about kids and cereals, please visit wellness and health.
Right now if you visit here you will find a $1 off coupon for one of four General Mills cereals. If you choose to participate we will also provide you with VIP coupons for 4 boxes of General Mills cereal to help your family come together at the breakfast table every morning.

MY TAKE:
Breakfast is an extremely important meal in this house.  All 3 of my kids are huge breakfast eaters. My kids would love to eat more of the "popular" cereals that I always tend to avoid because I look at them as being high in sugar and low in nutrients so I'm glad that General Mills has responded to this.  Now if only my middle child would eat his cereal with milk in it!  Sigh, I guess General Mills can't solve all my problems. 

Disclaimer:
All information was provided by General Mills through BlogSpark.  I was provided 4 VIP coupons for free boxes of cereal but was not required to post a review in exchange of coupons.  I received no other compensation and my opinons are my own.